Web Analytics

Google Analytics is undoubtedly the most widely used web analytics application. Google Analytics web analytics gives you rich insights into your website traffic and marketing effectiveness. Google analytics can be customised to get the data you need, in the way that suits you. Set up goals, trace transactions and identify your revenue sources.

Google Analytics is quite simply an absolute must if you take your website seriously.

Google Web Analytics

Other features include:

  • Check your advertising ROI (Return on Investment)
  • Cross channel and multimedia tracking
  • Check mobile websites
  • Share your reports
  • Campaign Tracking and AdWords Integration
  • Identify your most lucrative geographical markets

The implementation of Web Analytics is crucial to receiving the necessary accurate data for you to be able to manage your web site. We offer a complete, implementation of the Google Analytics package.

"If you can not measure it, you can not improve it." - Lord Kelvin

 

Email Marketing

If you want targeted marketing, then email marketing is an ideal way to reach your target audience. We have had years of experience in designing and sending out HTML emails. We know what works and what does not, from both a technical and design viewpoint.

Email Design & Construction

We can just design and build your email for you…. or we can set you up with an emailing software platform with your own templates, ready for your emailing campaigns.

We can advise on design, subscriber management and targeting. We can help you through the minefield of email design and privacy guidelines. And most importantly we can show you how to accurately measure the effectiveness of each campaign you send. Go beyond opens and link clicks and measure your campaign related social activity, sales and ROI.

Customers include:

  • RCN (Royal College of Nursing)
  • More London
  • Cass Business School
  • Hurtigruten
  • Thermo Scientific
  • Aston Mead Estate Agency
 

Search Engine Optimisation

If a website has a successful search engine marketing strategy, it will attract its desired quantity and quality of visitors via the various search engines and web directories. The combination of quality visitors and a well designed website will inevitably generate valuable sales enquiries.

There are important steps that should be carried out, we can help you go through the steps needed.

Keyword Research
Generally, a search engine marketing strategy begins with identifying the right mix of keywords and phrases to target your audience.

The main goal of your keyword research should be to identify all of the possible words and phrases that your target audience will use, including "modifiers" like brand names, localities, and adjectives.

Although it's only possible to target a few main keywords and phrases on each page of your web site, the combination of search terms and modifiers leads to far greater coverage in the search engine results.

Focusing on a handful of search terms might seem like a great strategy, if you're able to rank well for all of them. However, when search engines make changes, as Google has done, this kind of inflexible strategy could cause failure.

Site Structure
In order for a broad-based keyword strategy to be effective, you need to organise your website to allow the search engines to "crawl" or "spider" all of your pages.

The easier it is to “crawl” the website the better it is for your visitors, and hence better for the search engines.

Optimise your content
For every page of content; you want to use that page's primary keywords, along with modifiers, in several places:

  1. The page's <TITLE>
  2. META keywords and description
  3. Main heading and section headings (H1 – H6) on the page
  4. Within the body copy (<P>), lists (<LI>), etc. throughout the page.

Use your keywords naturally, using different variations and modifiers as appropriate.

Link strategy
If you want your website to succeed, you need relevant links from relevant web sites. You want as many links as you can get, from pages that link to sites like yours.
Call us to find out how we can help you.

 

PPC (Pay Per Click)

Having had success with Search Engine Optimisation for many of our clients over the years, it may not be well know that we are well placed to also create and manage your Google Adwords campaigns....

We are able to help at any stage of an adwords campaign, whether setting up a campaign from scratch, or adjusting an existing campaign to achieve a better return on Investment.

One of the most common pay per click search engine advertising mistakes committed by businesses is setting up a campaign in a rushed, unorderly manner.

To gain maximum impact, it is important to set out your objectives, plan your campaign and be specific.

In short we can help you

  • Set out your campaign structure
  • Research your competitors
  • Compile a specific list of keywords (including negative keywords)
  • Create multiple targeted adverts
  • Make sure your campaign channel is relevant (ad through to landing page)
  • Set up tracking and monitoring
  • Improve set-up based on measurable feedback

If you would like to improve your campaign or test the market with a new campaign, call us now on 0845 130 8176 to find out more