BlippAR - A brand new and free application for smart phones

BlippAR - A brand new and free application for smart phones, which will allow for a far greater amount of visual interest and flexibility... could this be the next QR-code.

In the last few weeks, Waitrose chose 'Blippar Augmented Reality' for thier 'School of Christmas Magic' Campaign. The 90 second advert featured Heston Blumenthal and Delia Smith in a setting which was comparable to one of Hogwarts School's classes. Once the advert was finished, veiwers were invited to 'Pause & Blipp’ If you were one of the early adopters of this new app on your iphone, you could have pointed your mobile camera towards the television to access exclusive content which included a cake decoration masterclass and an Interview with Blumenthal.

So what makes this different to QR codes...
Unlike QR, the complete advert is the response devise. So in reality just pounting your phone’s camera in the general direction of the advert will work. The concept has already been used by other blue chip companies like: Tesco, Cadbury’s, Eurostar, Samsung and Heinz, but Waitrose is the first to use this technology as a multichannel AR campaign which straddled both television and press ads. Recent Market Research sujests that this technology is likley to be a popular system with a reported 95% of users blipping multiple times, and it is quite easy to see its appeal for all Market sectors.

How is this system being deployed and what to look out for...
Any product whether that be a video, poster, a logo a press advert or even a building could potentially be the delivery method, whilst the response could be anything from a coupon, or a recipe pdf book all the way up to a 3D exclusive video.

How does it work...
Just like a QR code reader, you will need to download the app onto, either the apple iphone or the Android smart phone, which in turn will recognise the advert and trigger the virtual content.

For more information and to download the latest app click here: http://blippar.com/